The nuance around addressability and identity. Addressability refers to the number of individuals that can be reached through a campaign. The more identifiers related to an individual, the better. In ...

NEW YORK--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP), the leading data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and ...

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with LG Ad Solutions designed to accelerate addressable ...

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled InMobi Addressability Gradient, a platform ...

Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirm ...

--PubMatic, an independent technology company delivering digital advertising’ s supply chain of the future, has published a new whitepaper that addresses the profound shifts in the digital ...

Will Audience Curation Solve Addressability Challenges? - 08/14/2024. by Laurie Sullivan @lauriesullivan, August 14, 2024 ...

NO-HEADQUARTERS/ REDWOOD CITY, Calif., Jan. 08, 2024-- PubMatic, an independent technology company delivering digital advertising’ s supply chain of the future, announced recent expansion and ...

NEW YORK, April 22, 2025 /PRNewswire/ -- Lockr, by Viant, today announced a major expansion of its audience integration management platform—giving publishers a single point of access to the ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn't provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Unlock New Perspectives with the “Addressability & Performance Best Practices Study” Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not.