Chances are your first introduction to augmented reality (AR) was in the 1986 movie Top Gun where our fighter pilot heroes fly planes with heads-up displays that let them monitor their planes and ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader like ...

Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

(Nanowerk Spotlight) Virtual reality (VR) and augmented reality (AR) are some of the hottest multidisciplinary technology trends right now, integrating computer, various sensor, graphic image, ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

As consumers start to experience more of these applications in their personal lives, they'll start to expect it in the corporate world. Augmented reality applications have gained a tremendous amount ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. I recently came across an article about an augmented reality ...

This ebook, based on the latest ZDNet / TechRepublic special feature examines how Mixed Reality is empowering new scenarios in training, coaching, remote work, and other enterprise functions. To do ...