Insights and actionable data. Customer journey analytics require interdepartmental communication and collaboration to be effective. Insights will often impact multiple departments within a business, ...

In the world of research, a significant shift has occurred. Traditional ways of analyzing data, which usually take a while, are being complemented by real-time data analytics. This new method allows ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...