and a bottle of rum!" The Captain Morgan liquor brand continued the association by making its mascot a pirate captain himself. Rum's place in pop culture makes sense when we consider where it ...

Rum brand Captain Morgan has added a mobile component to its existing Pose Off campaign. Captain Morgan is now letting users upload photos via MMS across all major carriers except T-Mobile. This is ...

Using LaunchEvaluate, businesses can: Ensure the long-term success of new product launches by identifying the factors driving ...