AI agents and “super signal aggregators” could perpetuate programmatic’s worst practices, pushing premium media brands into a new era of commoditization.

Commoditization: The biggest threat facing ad agencies today Many industries, including advertising, are becoming saturated with competitors of all sizes, to the point where the products and services ...

Chris Mele is the managing partner of Software Pricing Partners. Companies can increase their revenue in various ways, such as building new features in existing products, offering entirely new ...

Here are some of the biggest traps that get you caught in self-commoditization--along with ways to avoid them. The first trap is the tendency to rely on your customers' decision-making processes.

Commoditization: Caveats and Cautions From these patterns of recent arms transfers, one might infer that the Southeast Asian arms market is becoming increasingly commoditized.

Commoditization doesn't just affect the top tier of the food chain; it affects the entire food chain. Commoditization ravages price and profitability.

One problem with commoditization is that it does away with the juicy profit margins that allowed for expensive things like human contact.

For Sun president and COO Jonathan Schwartz, commoditization is a double-edged sword. On his own blog, Schwartz says he doesn’t buy the argument that the computing industry is commoditizing. But ...

Commoditization of university education has resulted in the reallocation of university resources towards its research function to meet the new types of demand which has further resulted in ...

So while, market commoditization would obviously limit the extent to which Fitbit can penetrate the market, it is still well positioned to stay on top.