Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge ...

From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

New features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc.

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...

SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with ...

Birdzi has unveiled DataScope, a suite of retail-specific data analytics tools developed in close collaboration with Tops ...