David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans to open prom pop-up shops in Q1 2023, just ahead of ...

As David’s Bridal takes another walk down the bankruptcy aisle, and with store closings possible, what does it all mean for Charlotte-area brides? The company sells bridal gowns ranging in price from ...

Over the course of the last seven decades, David’s Bridal became a household name for bridal attire. Not only that, but the store’s prom dressing offerings were a popular and more affordable ...

David's Bridal is extending its prom offerings with five pop-up shops and a new loyalty program. Called Diamond Prom, the program lets students earn points for purchases, get discounts and have a shot ...

Continuing its efforts to gain a greater share of promgoers’ purchases, David’s Bridal has opened “House of Prom” pop-up shops in five select markets across the country. The retailer introduced its ...

One of the largest retail chains for wedding attire is making a massive change to its pricing structure—at last. David's Bridal has been size-inclusive—carrying sizes 0 through 30W—for some time, but ...

David's Bridal filed for Chapter 11 bankruptcy protection on Monday, after confirming suspicions last week of a pending filing and reassuring customers the company wasn't going anywhere. The wedding ...

David's Bridal's alterations team will create wedding custom looks — and other designs — for the viral Pop Mart toys Erin Clack is a Staff Editor for PEOPLE. She has been writing about fashion, ...