Descriptive analytics is the process of parsing historical data to better understand the changes that occur in a business. Using a range of historical data and benchmarking, decision-makers obtain ...

Descriptive analytics is rule-based—more directly, "somebody has to program the rules," according to Boris Evelson, vice president and principal analyst at Forrester.

A descriptive name's main idea is to get the brand noticed, remembered, and often spoken about by customers. Descriptive names have their flaws because the name only tells what a company does, ...

As marketers, our success lies in helping our organizations become data-driven. At its core, this requires a shift from using data to measure past performance, to using data and analytics to ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

Descriptive strategies apply to any market, but behavioral marketing assumes you can predict consumer behavior based on behavior patterns, and such data may be difficult to collect.

Descriptive passages are something I struggle with, both as a writer and as a reader. If I’m reading a book and hit a long paragraph of scene-setting, I have to struggle to keep from skimming a bit.