Descriptive analytics is the process of parsing historical data to better understand the changes that occur in a business. Using a range of historical data and benchmarking, decision-makers obtain ...

Descriptive analytics is rule-based—more directly, "somebody has to program the rules," according to Boris Evelson, vice president and principal analyst at Forrester.

To learn more about descriptive link text: WebAIM: Links and Hypertext; W3C: Link Purpose (In Context) Modern Campus CMS. To create a link within the content of your webpage, highlight your text or ...

I. Adding Distinctive Terms or Logos to a Descriptive or Generic Term Will Not Protect the Descriptive or Generic Term. A descriptive trademark1 is one that immediately brings to mind a use ...