Why is that? The authors say it is not laziness or stupidity. It’s because of a basic brain feature called habituation. Habituation is the tendency of our brains to respond less to things that ...

The multiplicity of mechanisms affecting habituation and neural adaption may help explain the general evolutionary trend for male mate choice signals to diverge rapidly. Avoidance of female ...

The SR-LAB startle response system is the world's most popular startle reflex research tool for assessing fear-potentiated startle (FPS), pre-pulse inhibition (PPI), and startle habituation.