We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate this ...

The best companies, leaders, and teams never stop thinking about how to deliver more value to their customers, markets, and employees, for all the reasons you might guess: Markets and competitive ...

Defining value is the most ambiguous problem in our profession. And the inability to define your value can be debilitating for you and the prosperity of your business. Industry research puts the alpha ...