Infant diapers is a category where market leadership carries strong implied emotional reassurance, with consumers being primarily nervous first-time parents who put their faith in the biggest brand.

From the moment I started writing about advertising, I’ve fielded complaints—always from men—about how fathers and husbands get portrayed in TV commercials. Ad after ad makes doltish Dad the butt of ...

In its recent video, Huggies has used 3D printing technology to aid a visually-impaired mother-to-be feel her son during an ultrasound. Advertisment Technology can truly surprise and amaze. Baby care ...