As spring break approaches once again, Miami Beach gears up for a new set of measures that will, hopefully, help keep everyone safe—both locals and folks traveling to this side of town in search ...

the city of Miami Beach is making a concerted effort to curb raucous partying by launching a "Spring Break Reality Check" campaign. The reality TV-themed PSA video shows just how unwelcome college ...

the city of Miami Beach is making a concerted effort to curb raucous partying by launching a “Spring Break Reality Check” campaign. The reality TV-themed PSA video shows just how unwelcome ...

If you haven’t seen it — it’s on social media, mainly — the ad spoofs a reality TV show about a spring break trip to Miami Beach that turns disastrous for a group of college students.

The city of Miami Beach has launched a reality TV-style ad campaign urging revelers to stay away or have “the worst spring break ever”— complete with endless rules and buzz-killing police ...

“Consistent with last year’s spring break, Miami Beach will once again impose tough measures in March to reinforce the message that the city is not interested in being a spring break party ...

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, officials are rolling out new messaging and similar strict safety ...

People walk along the sidewalk on Ocean Drive during spring break 2024 in Miami Beach on Mar. 15, 2024.

The minute and 30-second promo is part of the city's "Spring Break Reality Check" campaign, according to a memo written by Miami Beach City Manager Eric Carpenter. "The Office of Marketing ...

MIAMI - Miami Beach is once again trying to "break up" with spring breakers. On Tuesday, the city launched its "Miami Beach Spring Break Reality Check" campaign designed to alert potential spring ...