It sparked imitators left, right, and center—and still does. At last week's Geneva Watch Days 2025, Zenith’s collaboration with Swiss furniture-maker USM would qualify as a textbook example: a full ...

All products featured on GQ are independently selected by GQ editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The Rolex Submariner isn't ...

If you thought Rolex was conservative, think again. With this year’s releases, unveiled at Watches & Wonders Geneva, the brand resoundingly rebuffed its reserved reputation. It introduced major new ...

If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. Rolex’s newest release doesn’t tell the time, sit neatly on ...

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. The Rolex Submariner ...

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here. The Rolex Submariner might be the most famous timepiece ...

New year, new Rolex price tags. The Swiss watchmaker has now increased prices in the US and UK markets by an average of roughly 2.5 percent in 2023, according to analysts at Barclays. Timepieces from ...

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At Geneva's April Watches & Wonders event, the latest status dials celebrated handcraft, pop culture and a commitment to red carpet styling. By Laurie Brookins Freelance Contributor If you purchase an ...