Created by VCCP with media buying supplied by ZenithOptimedia, the ad continues O2’s focus on encouraging customers to be more adventurous, curious and fun, or simply put more dog. Demonstrating how ...

O2 has held a ‘cat casting’ session to find the next cat to star in an upcoming billboard advert for its latest Pay Monthly Tariff Refresh campaign. The cats were shortlisted to audition at London's ...