Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...

Key Performance Indicators are a series of measurements of how a business is progressing in the medium and long term. Operational managers use these indicators to find out how they are performing and ...

Personal assistants, also called administrative assistants, support their bosses by keeping them organized, on-schedule and effective. Specific duties vary depending upon the boss but typically ...