Collage of eight handmade crochet ponchos in various styles and colors, including striped, textured, and ombré designs. Each poncho is modeled or displayed flat, showcasing different necklines, stitch ...

You might call it the Martha Effect. In the 127 years since Ruben Blumenthal founded Lion Brand Yarn, the New York-based company has never quite experienced a frenzy like the one set off by Martha ...