Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...

There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the ...

Programmatic buying is used by marketers for banner or display ads more than any other ad type, with 96% of marketers using programmatic to buy display.

Hundreds of current and ex-employees of NASA signed a formal dissent letter protesting the Trump administration’s proposed ...

But programmatic simply means machines talking to each other through APIs. It benefits no one to complicate things for the sake of marketing lingo. Programmatic is what this new space is, and ...

The programmatic internet was better than nothing, but it was clunky, inefficient, slow, and limited. The programmable internet is the very opposite: seamless, efficient, quick, hyper-intelligent ...

Programmatic audio buying is the automated process of purchasing digital audio ads through real-time bidding (RTB) platforms. This includes inventory across music streaming services like Spotify and ...

Programmatic SEO unlocks traffic in the nooks and crannies of the internet. You no longer need to pick a handful of keywords, pay for written content, publish the post and hope it ranks for a ...

Programmatic advertising, the automated process of buying and selling digital advertising space in real time through an auction-based system, has become incredibly popular in the B2B sector.

Programmatic can also drive your PPC program forward because of the value of the data it provides. Programmatic is rich in data. For instance, learning the interests, likes, ...

Programmatic marketing targeted at healthcare professionals (HCPs) is distinctly different from programmatic marketing for consumers. As the landscape of digital marketing continues to evolve and ...

But industry adoption, even as native ads become more programmatic, is moving slowly. Native ads promise a better consumer experience, but publishers and marketers have been slow to adapt.