为了理解这个问题的重要性，需要考虑社会科学中有关“近因偏差”（recency bias，又称近因效应）的研究发现。

That is the heart of what recency bias is: The phenomenon wherein people remember the recent past more easily than the distant past. Warning! GuruFocus has detected 8 Warning Signs with TSE:9984.

Simple to calculate, recency is the time since last transaction. RFM (recency/frequency/monetary value) segments that use deciles or quintiles tend to hide the dramatic differences between adjacent ...

Meanwhile, recency drives down cost per click (CPC), if you’re smart about it. It’s up to you (or your retargeting platform) to find that sweet spot between the aggressive bidding war in the ...

Recency Planning. Erwin Ephron. Recency planning is based on the sensible idea that most advertising works by influencing the brand choice of consumers who are ready to buy. 1 This idea is called ...

The 'Recency Effect' Can Trip Up Investors. A Tendency to Focus on Recent Events Can Lead People Into Hot Investments at the Wrong Time. By . Simon Constable. Share. Resize.

The 'Recency Effect' Can Trip Up Investors. A Tendency to Focus on Recent Events Can Lead People Into Hot Investments at the Wrong Time. By . Simon Constable. Share. Resize.