The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap - as it competes with ...

The move is being viewed as a departure from Reliance’s strategy of adding brands to its flagship fashion app Ajio, whose impressive catalogue boasts top brands like Superdry and Gap – as the ...

For Reliance, the partnership marks a departure from its traditional strategy of incorporating brands -- such as Japan's Muji -- into its flagship Ajio fashion app. Shein's addition to Reliance's ...

Mukesh Ambani, together with his daughter Isha Ambani, is leading the initial rollout of Shein after its four-and-a-half-year ban in India, on the Ajio platform via Reliance Retail. The brand's ...