The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap - as it competes with ...

For Reliance, the partnership marks a departure from its traditional strategy of incorporating brands — such as Japan’s Muji — into its flagship Ajio fashion app. Shein’s addition to ...

The Shein India Fast Fashion app represents a departure from Reliance’s strategy of adding brands to its flagship fashion app Ajio – whose offering includes Superdry and Gap – as it competes ...