In my entire 25 years in this industry, I have never had a response like it.”That’s Allianz marketing boss Laura Halbert on her brand’s recent repositioning. It’s a sentiment echoed by Howatson + Co ...

Repositioning costs can critically affect competitive dynamics and, consequently, the implications of strategic interaction for strategic choice. While the literature broadly recognizes the importance ...

Repositioning your commercial property could mean reshaping its identity, introducing it to previously untapped audiences or even replacing tenants with ones who better reflect your new identity.