Is the scientific method really the best approach to learning about the world? A new paper in Collective Intelligence applies the scientific method to itself, finding that some common strategies that ...

A lot of ink has been spilled on the question of what will ultimately win: the scientific method, an approach to learning about the world by coming up with theories and testing those theories against ...

We usually think of journalists as bringing us news about politics and world events. Analyzing a presidential election or an ongoing scandal helps inform us and holds powerful figures accountable on ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Football fans watching TV For decades, television advertising has been a game of creativity ...

Even when approaching the unknown, we always have a tool to draw conclusions for better-informed decision-making — the scientific method. Employing the scientific method in entrepreneurship leads to ...

If you are glued to the Olympic coverage as I am, you are seeing the commercial from Eli Lilly and Company. Lilly's advertisement uses the scientific method as a narrative frame, drawing a par ...

All opinions, columns and letters reflect the views of the individual writer and not necessarily those of the IDS or its staffers. Whether your New Year’s resolution was to lock in this semester, ...