So thanks for your article. It stimulated me into thinking about what makes up loyalty. I hope that my thoughts have been of interest. Simply subscribe to our newsletter and get instant access to ...

In my conversations, it became clear that loyalty isn’t thought of as a single objective for most brands – there’s more ways to measure loyalty than just how much a consumer returns to a brand.

This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude. One school of thought is that brands should focus on penetration not ...

This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude. One school of thought is that brands should focus on penetration not ...

Giannis Antetokounmpo has confirmed his commitment to the Milwaukee Bucks, despite recent trade rumors. The NBA star, while ...