A new law firm lease just brought the 30-story tower to 60% full ... the formerly blank-faced (and mostly empty) ball-drop building known as 1 Times Square is being re-clad with top-to-bottom ...

The Times Square ball drop has been a fixture of New Year's Eve ... bulbs to descend a pole that stood 50 feet above the 400-foot tower. The ball was built by a young immigrant metalworker named ...

The Times Square Ball Drop is set to welcome 2025 with performances from Lenny Kravitz, Carrie Underwood, and the Jonas Brothers. Held on December 31, the ball drop begins at 11:59 p.m. EST.

In the US, a popular way to celebrate New Year's Eve is to watch the ball drop in Times Square. The tradition started in 1907, when the ball was made of iron and wood. After multiple redesigns ...

Times Square's biggest tourist draw is the annual New Year's Eve ball drop. Revelers crowd the area to see New York's famous Waterford crystal ball descend 77 feet from a pole on the One Times ...

pole atop the One Times Square skyscraper. Recommended Videos Monday's rehearsal was just one of many pre-ball drop promotional events: On Sunday, fistfuls of confetti were flung toward crowds in ...