Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

Opinions expressed by Entrepreneur contributors are their own. Amazon Fire Phone, Google Glass, New Coke and Nintendo’s Virtual Boy: What do all these products have in common? They didn’t sell.

Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Assessing the ease of use of a software is ...