What are the key strategies, partnerships, and tech stack elements that make biddable advertising profitable in FAST and other ad-supported CTV platforms in 2025? Fremantle's Laura Florence, Future ...

Biddable CTV is the New Scatter. Programmatic guaranteed (PG) and upfront deals have become the de facto way that CTV inventory is sold and executed, but the role of open real-time bidding (ORTB) is ...

A biddable environment enables more advertisers of different sizes to reach audiences through CTV, so we believe that bidding is going to become more prominent. CTV allows for publishers and brands ...

TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected TV.

The biddable media revolution: a potted history. To start with, the digital revolution concerned itself with the planning and buying of digital display, video and social.

Biddable CTV inventory is also valuable for its “insurance value.” Even the best-laid plans can be side-lined when the supply chain doesn’t come through.

Biddable linear buying allows advertisers to manage campaigns across media. AMC Networks brings real-time biddable programmatic to linear TV in industry first | Ad Age Skip to main content ...

But biddable inventory, which is bought and sold in real time and can fluctuate in price, hasn’t been visible in the same way because of its in-the-moment nature.

Introducing The Biddable Media Engineer - 10/03/2012. Now the same bidding platforms that we use to buy keywords are starting to access social inventory and display inventory on the exchanges.