Clearly, seeing examples can limit people’s approaches, but a recent study by Takeshi Okada and Kentaro Ishibashi, published in Cognitive Science, shows that when people (literally) copy ...

Former copywriter Mat Zucker cheers all of us up about the state of advertising writing, surfacing some good examples from out in the market. ... Copy That's Original - Examples From The Street.

In this article, I will break down several ad copy examples and identify what helps make them quality. The elements of a relevant PPC ad. To start, we should set the ground rules.