Former copywriter Mat Zucker cheers all of us up about the state of advertising writing, surfacing some good examples from out in the market. ... Copy That's Original - Examples From The Street.

Clearly, seeing examples can limit people’s approaches, but a recent study by Takeshi Okada and Kentaro Ishibashi, published in Cognitive Science, shows that when people (literally) copy ...

David Baker runs ReCourses – a service advising owners how to run their marketing agency as a better business. Read this example. The concepts are important, of course, but what’s most interesting is ...