In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on ...

Trademark law has always safeguarded a brand's ability to signal a unique origin and promise of quality. In the age of AI, ...

Deshpandé, Rohit, and D. M. Stayman. "A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness." Journal of Marketing Research (JMR) 31 (February 1994): 57–64 ...

There have never been more opportunities for brands to stand out than in today’s multifaceted world. Distinctiveness is one of the most powerful tools at their disposal when it comes to connecting ...

Grier, Sonya, and Rohit Deshpandé. "Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion." Journal of Marketing Research (JMR) 38, ...

If a trademark is void of inherent distinctiveness when the registration application is filed, evidence of prior use can be submitted to a trademark registrar within 30 days of the date of filing.

The Applicant responded to the first examination report by adducing evidence that the mark had acquired distinctiveness through use, in the form of a statutory declaration by the Applicant’s sole ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...