In 2002, Gail Federici was the cofounder and CEO of John Frieda Haircare. She and celebrity stylist Frieda were all in on the ...

Natural haircare products have taken over, reflecting the concern of consumers. As consumers become more informed and aware, ...

Cardi B is showing off her natural hair again, although this time she’s opted for a fresh new color and fans are begging for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

MYAVANA is bringing its hair care technology to Africa. Candace Victoria Mitchell is the mastermind behind the company, which ...

Cécred, the haircare line founded by Beyoncé, has launched an exclusive partnership with Ulta, the biggest in the store's ...

The music icon's hair care brand, Cécred, will officially be available at over 1,400 Ulta Beauty stores nationwide and online ...

Lupton has 22 brands in the works following the success of her hair care brand Monday, and a big goal: dominate accessible ...

Let's face it, hair care is expensive and when it comes to buying the products you actually need to look after your lengths (we're talking shampoo and conditioner; a hair mask and treatment) you don't ...

Synthetic braiding hair is increasingly facing criticism due to health reasons and its impacts on the environment.

Researchers at Stockholm University have developed a fully biobased hair conditioner using lignin gel emulsions, offering a ...