In a nutshell, the lowest common denominator method is when you use the least amount of words possible for your negative keywords. Most of my negative keywords are one single broad match word.

He added that Trump is “trying to play to the lowest common denominator to try and keep some supporters in check.” Fuentes is not just a white supremacist, a white Christian nationalist, a Holocaust ...

Democrat Senator Mazie Hirono of Hawaii called out President Donald Trump for reaching the “lowest common denominator” in his attacks against Brett Kavanaugher’s accuser Christine Blasey ...