Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

One of the tiniest building blocks of the universe has a weigh-in problem, and Ashutosh Kotwal is determined to get to the ...

A multi-institutional research team led by Osaka University has introduced a piezoelectric device that can measure ...

MMM is being promoted as an easy-to-use solution for signal loss. But that couldn’t be further from the truth, says INCRMNTAL ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...