Microcopy plays the role of a guide, advisor, comforter and promoter. The goal of UX writing and microcopy is to enhance the user experience. Editorial Channels ...

Microcopy messages provide space for that: they can help you build extraordinary relationships with your customers, for both good and bad times. UX writing and microcopy should enhance the user ...

Among the PGC London talks today, King senior UX writer Greta Septinia took to the stage to talk Candy Crush Saga and the importance of UX writing as a design discipline, and as a part of the ...

Microcopy forces you to think about these issues on a very granular level. If my company were a person, how would they ask a visitor to follow them on social media?

Highly complicated processes constantly take place in our body to keep pathogens in check: The T-cells of our immune system are busy searching for antigens - suspicious molecules that fit exactly ...