Uber will roll out its new "women preferences" in three cities at launch to test the new functionality for drivers and riders ...

Uber is piloting a new option for its US app that will allow female passengers to request women drivers, coming after the company has long grappled with preventing sexual assault on its platform.

To access the setting, women customers will see "Women Drivers" as a settings option. While the setting does not guarantee a ...

Women riders can now request a female driver on demand, schedule in advance, or set a default preference in the app. Female ...

We develop an experimental framework to identify the belief-based and taste-based drivers of demand for Environmental, Social, and Governance (ESG) partnerships. Our study implements two symmetric ...

The utility function measures a consumer’s preference for goods or services in terms of satisfaction. Learn how to calculate it and why it’s important to economists and businesses.