Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...

Cushman & Wakefield appoints Chase Tagen as Managing Director in its National Debt & Equity practice, bolstering its ...

As the advertising industry grapples with growing complexity and rising expectations, Canada's top programmatic minds are shifting the narrative and evolving from automation to amplification – ...

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...

Programmatic buying is used by marketers for banner or display ads more than any other ad type, with 96% of marketers using programmatic to buy display.

This partnership is a significant milestone in Pentaleap’s ongoing mission to democratize retail media and solve the fragmentation problem that has hindered the industry’s growth. By connecting demand ...

Jordan Khoo, APAC VP at Sizmek, says that creative programmatic is still in its infancy in Asia. In the past 18 months, he has observed advertisers in the region investing in the science and ...

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but ...

Programmatic is unwieldy, inefficient, slow, and limited. Programmable advertising is the very opposite: seamless, efficient, quick, and infinite in its possibilities. As we consign the Programmatic ...

Programmatic audio buying is the automated process of purchasing digital audio ads through real-time bidding (RTB) platforms. This includes inventory across music streaming services like Spotify and ...

Programmatic digital OOH (pDOOH) often gets mistaken for full automation. While it’s a step forward, it represents only about 10% of OOH ad spend.