Zhang noted that the new marketing platform is built on MiQ’s 15 years of transaction data and incorporates three leading ...

A company founder shared how Google deindexed their site because of programmatic SEO, and what they did to recover from the ...

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...

Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...

Programmatic In Other Industries. Since programmatic in its essence is a high-frequency calculator that takes input data, makes certain calculations and spits out the result, ...

The Role Of Direct Buys In A Programmatic World. Programmatic buying teams now use mechanisms like private marketplace deals to execute direct buys with publishers, which enables buyers to establish ...

Using programmatic audio to drive cost-per-click efficiency and click-through rate. It is rare to see a single ad immediately drive a conversion, which means some programmatic audio platforms offer ...

In June 2025, I had the privilege of attending the 6th Radio and Digital Sound Broadcasting Summit – Africa 2025 ...

Jordan Khoo, APAC VP at Sizmek, says that creative programmatic is still in its infancy in Asia. In the past 18 months, he has observed advertisers in the region investing in the science and ...

Programmatic guaranteed first became popular around 2014, when the industry realized it was a way to bend the rules on programmatic by pre-reserving inventory. But the idea makes sense: Programmatic ...

Cushman & Wakefield appoints Chase Tagen as Managing Director in its National Debt & Equity practice, bolstering its ...

Taking programmatic in-house is an increasingly popular option for marketers. According to Pivotal Research Group analyst Brian Wieser, 15 of the top 200 US advertisers have taken media-buying ...