One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

For decades, medium-range weather forecasting—predicting conditions 1 to 5 days ahead—has relied heavily on traditional ...

The new SEC chief has been talking a lot about segmentation recently, and it also took up a few pages of the recent MEME stock trading report. But what is segmentation? And what does it do to ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Delta Air Lines is studying new types of airplane tickets — this time in the premium cabins at the front of the plane ...

Most organizations don’t need more cybersecurity tools. The reality is that businesses require better boundaries in 2025 to restrict access to critical sensitive corporate data. Every week I run ...