Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

How to write a great meta description The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; ...

Pernod Ricard’s #EngageResponsibly Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits ...

Image: Shutterstock Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product ...

There’s been one trend in marketing and ecommerce over the past three years that has put every other in the shade – retail media and retail media networks. Yes, we’ve written a lot about generative AI ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

Image: Shutterstock It’s been an uncertain year for retail, defined by inflation and the cost of living. In October, sales volumes in the UK fell to the lowest level since February 2021. And while ...

In this article I’m going to discuss how the brand uses the two largest social media platforms, Facebook and Instagram, to communicate with its diverse audience, share any interesting observations ...

Carefully monitor P&L and scale fast (content and creator costs can be high) Päivi Korvela, consultant: Content creation and its costs are the two key areas to solve for anyone entering social ...

1. Hands Full McDonald’s used to be all about the food, but in 2018 it chose to focus on strides in customer experience, highlighting how the brand is making it easier for everyone in restaurants. The ...

Image: Shutterstock The conversation around retail media is wide-ranging and fast-moving, with many predictions about how this dynamic channel will grow and change going into 2024. So far, we’ve taken ...