We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

Where did Temu come from? How has it become such a ubiquitous name in such a short space of time? And does it really pose a threat to Amazon?

With the beginning of a new year one is supposed to be inspired to look ahead and set lofty goals for the future. However it is also a time to look back on the past 12 months to reflect and see if ...

Let’s take a look at who is using this technology in retail. I’m not looking at payment here, which NFC has been mired in, merely how the shopping experience can be enhanced. I’ll get a few things off ...

Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

A number of innovative businesses, large to small, are finding creative ways to cater to new types of demand created by the Covid-19 pandemic.

What might shape ecommerce as we head into 2024? We asked the experts for their predictions and trends.

We’ve compiled the predictions of a band of social media experts, with 14 in total, across social commerce, generative AI, creators and platforms.

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. Here are 10 examples of when brands have taken a ...

The best customer-centric companies not only put their customers first - they design products and services to meet the customers’ needs, as well as create seamless experiences across the board. Here ...

Econsultancy’s annual Future of Marketing report looks at marketing priorities for the next two years and the key trends shaping the industry.