品牌定制短剧大火，奢侈品牌如何借势入局？ 试想一下，如果有一天，Coco Chanel 女士的故事也能以短剧形式被重新讲述，是否会让这个百年品牌在年轻人眼中焕发出新的意义？

Tommy Hilfiger 如何借《F1：狂飙飞车》实现品牌重塑？ F1 车队的虚构设定不仅为品牌提供了剧情嵌入的空间，更构建了一个高度沉浸的虚拟世界，让品牌自然融入叙事逻辑，成为故事的一部分。

提到巴厘岛，许多人首先想到的是如画的海滩，古老的庙宇，以及心灵疗愈者的天堂。如今，这座岛屿早已不仅是放松身心的度假胜地。 它正悄然转变为品牌孵化的沃土，吸引大量生活方式品牌与创业者竞相入场。他们不再只是来此汲取灵感或短暂停留，而是选择深耕本地，将根系扎入这片充满 ...

This year’s Paris Haute Couture Week 2025 wasn’t just about fashion. It was a battleground of celebrity power, viral moments, ...

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The rise of Riyadh Fashion Week, the UAE’s growing influence as a luxury retail and tourism hub, Qatar’s expanding role in high-end commerce, and increased investment in cultural infrastructure are ...

China's health and wellness industry has significantly evolved post-Covid-19, embracing a holistic approach that includes physical, mental, and emotional health. This report highlights key trends, ...

In partnership with Marriot International Luxury Group in Greater China, we uncover the transformative trends shaping China’s luxury travel market. Providing a comprehensive analysis of emerging ...

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Copenhagen Fashion Week turns to Web3 as sustainability solution. Plus, more Web3 drops The roundup and the verdict on the latest Web3, AI, and digital fashion drops.

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Xiaohongshu collaborated with the 'Spring Festival Gala' TV extravaganza for the first time, attracting a surge of traffic to its platform during Chinese New Year.