On the left side, the uninsured family faces a series of challenges that many can relate to: long waits for medical attention ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s ...

Articles written by Deepankar Das ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth ...

WPP has appointed Cindy Rose, a senior executive at Microsoft, to replace Mark Read as chief executive. Rose takes over on 1 ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

Cannes is a celebration of creativity, and it always boils down to the idea. If you have a truly good idea, it’s going to ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...