At the INMA South Asia News Media Conference, AI emerged as a company-wide catalyst — reshaping editorial workflows, ...

At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...

H ave you noticed ChatGPTs new tiles? These look very publisher friendly in that they encourage click-through to sites.

Research shows workflow automation, video, and image optimisation top the list of AI uses at news companies. But what about ...

Ringier Axel Springer Polska created an AI-powered travel planner for the German National Tourist Board that enabled users to ...

Across a five-week political campaign that lasted until the beginning of May this year, articles produced by the newsrooms ...

INMA took nearly 20 media professionals to eight companies this week in Mumbai to unbundle personalisation, AI, and ...

WhatsApp’s vast global user base — more than 2 billion users — provides an opportunity for news publishers to reach audiences ...

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

The controversy around clickbait forces the media industry to ask whether there should be other ways to think about metrics ...

INMA's Best Practices archive contains thousands of member-contributed case studies from the Global Media Awards competition: how to grow audience, revenue, and brand. View narratives, collateral ...

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.