Gen Z and Gen Alpha where they play. The beauty brand is expanding its "Kingdom of essentia" experience on Roblox with a new ...

A growing number of Asia Pacific (APAC) consumers are looking to brands not just for products, but for personal ...

SPH Media has partnered with TSL Media Group’s influencer agency X10 Media to enhance its omnichannel offerings with ...

By turning gameplay into a branded interaction, we opened up a fresh narrative for what tyre brands can represent: excitement ...

Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

Sting Energy is flipping the script on Formula 1 (F1) marketing by turning the roar of an F1 engine into a cultural calling card and inviting fans to chase the sound.

Digital travel platform Agoda has launched its first-ever brand campaign in Singapore, using AI-generated commercials to ...

Luckin Coffee Singapore has launched a cheeky collaboration with language learning app Duolingo, marking the tie-up with a ...

National Council of Social Service (NCSS) has appointed independent creative agency Ink + Pixel as its creative agency for a ...

Havas Media Network has appointed Toni Ruotanen as head of Havas Market for Southeast Asia, as the agency doubles down on its ...

McDonald’s Singapore has teamed up with homegrown seafood brand JUMBO Seafood to serve up a National Day menu that puts a ...

With Admail, brands can put their product directly into the hands of consumers, creating real-world experiences that digital ads and emails simply can’t match." ...