CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Jay: Thinking about the MarketingProfs audience very specifically where it's very B2B driven, but this applies everywhere. What we are in the business of doing as marketers is inspiring change. That's ...

In this episode, seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, ...

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? To find out, researchers ...

B2B marketers say economic uncertainty is the top challenge they're facing with driving pipeline growth this year. That's according to a recent Pipeline360 survey of 500 B2B revenue marketers from ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...