A great movie tagline can sizzle a movie, or even become nearly as famous as the film itself. Here are some of the best ever ...

There’s something about a powerful brand tagline that’s creative or clever enough to be unshakably memorable. It lingers in ...

Ilon Specht had to fight for the tagline “Because I’m Worth It.” A new Cannes Lions Grand Prix-winning short film tells the story.

A tagline is like an association with Jacob Rees-Mogg: once it’s out there, you have to live with the consequences. Hallam focuses on performance. But we also like to sleep at night.

The tagline envisions the company's new vision. Toyota's new tagline "Let's Go Places" was released at the recent dealer meeting in Las Vegas, USA.

The tagline was coined by Ilon Specht, a junior female copywriter in her early 20’s, during the Mad Men era of advertising when it was still a male-dominated industry in every way, ...