Forehand, Mark, and Rohit Deshpandé. "What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness." Journal of Marketing Research (JMR) 38, no. 3 (August 2001 ...

"Face typicality likely indicates familiarity and cultural affiliation -- as such, these findings have important implications for understanding social perception, including cross-cultural ...

Regarding typicality, they suggested numerous times that the difference between the damages sustained by Ramirez and the other class members was an issue that should be addressed at trial, ...

NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports ...

Ultimately, the court’s found that the plaintiff could not satisfy typicality or adequacy of representation and, therefore, class treatment of the UTPCPL claim was inappropriate.

If research from Dartmouth is any indicator, Joni Ernst may have already lost the Republican primary for U.S. Senate. In … ...

Bukowski has seen the conversation around gender accelerate from a fringe topic to a daily issue. Now he’s organized a conference at Concordia with 13 of his North American contemporaries, including ...