If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

The stage is set. The 8th annual Asia eCommerce Awards has dropped its highly anticipated shortlist, spotlighting the ...

As CPG companies look to boost efficiencies during an economically challenging year, organizations like Bumble Bee Seafood are beginning to revamp their e-commerce strategy with a keen focus on return ...

The convergence of big data, powerful analytics tools, AI capabilities, and advances in digital advertising technology all mean that modern ecommerce companies have the tools to offer interesting, ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

Even in Android-dominated emerging markets, Chinese online retailers are expanding their iOS user acquisition budgets. Last ...

In e-commerce marketing and brand promotion, posters serve as a crucial medium for visual communication. However, traditional ...

That’s according to Mathias Eriksson, brand and marketing director at Juni, who explored the differences and effectiveness of branding and demand generation at The Drum’s Predictions 2022 Festival, ...

Imagine waking up to find your favourite online store offering the exact product you've been searching for - at a discounted price. Ever wondered how that happens? That's the magic of e-commerce ...

Anna Luo is Senior VP of Customer Innovation & Marketing at Jivox, telling global brands' stories with data, metrics and business impact. The events of the last year have led marketers to step back ...

In case you missed the 2015 Marketing Predictions Pop Culture Style, here's the link. It includes insight from some of the finest minds in the world. Today however, I want to share something different ...