When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty. The post How AI is winning digital shoppers through personalization appeared first on ...

With the rise of accessible AI tools, such as the user-friendly ChatGPT mobile app, anyone can leverage AI for their own ...

Having a laptop and internet doesn’t magically make you proficient in algebra or fluent in English. And it doesn't give you ...

Personalization, however, is still an unfamiliar tool for many. When attempting to implement it into digital marketing, it’s important that marketers understand what personalization can bring.

Personalization has evolved from a marketing feature to a business strategy. Today’s shoppers expect tailored experiences ...

Personalization Has Failed Us. Curation by algorithm hasn’t lived up to expectations. Nov. 5, 2019. Credit... Olly Curtis/Future, via Getty Images. Share full article. By Thorin Klosowski.

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right ...

The importance of personalization for monetizing content also extends to subscriptions and customer retention, ThinkAnalytics ...