When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

With the rise of accessible AI tools, such as the user-friendly ChatGPT mobile app, anyone can leverage AI for their own ...

Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel ...

Personalization Has Failed Us. Curation by algorithm hasn’t lived up to expectations. Nov. 5, 2019. Credit... Olly Curtis/Future, via Getty Images. Share full article. By Thorin Klosowski.

Personalization, however, is still an unfamiliar tool for many. When attempting to implement it into digital marketing, it’s important that marketers understand what personalization can bring.

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right ...

Personalization has evolved from a marketing feature to a business strategy. Today’s shoppers expect tailored experiences ...

The importance of personalization for monetizing content also extends to subscriptions and customer retention, ThinkAnalytics ...