As AI advances emotional targeting, brands must invest in cultural intelligence to connect with consumers who shape today’s ...

Haleon, the consumer health giant spun out of GSK, is looking to streamline its agency roster. By: Ewan Larkin. Retail ...

Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

At Cannes Lions, Dove and Collectively spoke about their inspired partnership with Crumbl Cookies and Walmart that generated ...

In an increasingly challenging environment, marketing for today’s health care organizations has to balance education with creativity, innovation with strategy and real results. That’s why this year ...

Dove's collaboration with three podcast hosts to promote body positivity, Rhode's latest buzzy product announcement and Dossier's influencer campaign for its new fragrance are some of this week's ...

LTK’s Cannes Lions session with Ad Age Studio 30 focused on how creator trust and AI tools are driving measurable brand performance across the marketing funnel.

At Cannes Lions, Ad Age and Linqia’s roundtable of marketing leaders discussed the future of creator partnerships—and the inevitability of AI-enabled campaigns.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Unlock a selection of free stories, preferred subscription rates, and daily newsletters.

Buyers are paying more for agencies that show scale, sustainable growth and operational discipline—creative work alone isn’t ...